Review IFAT 2005
At IFAT 2005, the international trade fair for waste disposal and the environment, 2,223 companies from 36 countries presented the latest trends and product innovations in the water, sewage, solid waste and recycling sectors. From April 25 – 29, more than 108,000 industry experts from 166 countries, especially from Central and Eastern Europe, the Near East and Middle East, Asia as well as North and South America gathered information about new projects, technologies and services at the fair in Munich.
High-ranking politicians from Egypt, Brazil, China, Iran, Japan, Saudi Arabia, Turkey and Central and Eastern Europe demonstrated that IFAT as a platform for the transfer of technology and the exchange of knowledge has strengthened its position as a premier world trade fair.
At IFAT 2005 seepex displayed itself for the first time on a new stand constructed on two levels. The new layout, with its simple design and calm aura, was as usual highly effective. Also new this year was the use of several plasma screens where, among other things, a presentation featuring an animation specially created for the exhibition was shown.
:: New claim and website presence ::
In terms of content, the two main centres of interest at the 2005 exhibition were our new corporate claim "All things flow" along with the associated focus on the subject of viscosity and the relaunch of our website.
„all things flow“ presents our strategic focus and reflects the competent, integrated claim: to be able to solve challenging problems related to fluid handling. From the technical aspect this forward-looking company claim means: Thanks to its modular design seepex is able to solve the most difficult conveying problems and to make sure that all things flow, from solids to highly viscous non flowable products to thin flowable liquids, no matter if chicken, peanut butter, honey, sulphuric acid or silicone are to be transported.
However, not only products should flow. „all things flow“ also means we are continuously developing in all areas. In time for IFAT 2005, this has been shown with the new website which has been online at www.seepex.com since April 22, 2005. This relaunch shows that, in keeping with our new corporate claim that "all things flow", not only are products flowing but also, within the company, "everything’s on the move".
At this year’s IFAT, besides support for existing customers, advice for new customers from all types of industry was stepped up. All in all, a large number of important and good-quality conversations, particularly with key account customers, systems engineers, end-customers and firms of consulting engineers, were held - mainly on technical and commercial topics.
We were particularly pleased with the international audience, whose visit confirms our global focus. However, it was clearly apparent that the main category of visitors keeping abreast of developments at the exhibition were European, and important contacts were cultivated and re-established with them.
With a view above all to the expansion of business in Europe, IFAT 2005 can therefore be regarded as an absolute success for us.
The next IFAT will take place from May 5 – 9, 2008 in Munich.